Global Influencer Manager (REN Clean Skincare)

Marketing · London, London, City of
Department Marketing
Employment Type Full-Time
Minimum Experience Manager/Supervisor

We are looking for a Global Influencer Manager to join our REN Marketing team!


Location of role: 2 days a week office based (London, SE1 0LH) & 3 days home working

Brand you will be working on: REN Clean Skincare

Reports to: Head of Social, Content & Influencers


Overview:


REN Clean Skincare was founded in London back in 2000. In everything we do, we are Clean To Skin and Clean To Planet – that’s our ethos. We create high performance skincare that’s powered by nature’s bioactives and formulated for sensitive skin. All while helping to reduce our impact on the planet. Last year we completed our Zero Waste by end of 2021* pledge and we’ve got so much more to come!

 

The vision for our brand is to become the #1 clean sustainable skincare brand globally. We want to continue to be a pioneer in the industry through our products and through the engagement of our global community. That’s why we’re recruiting for the vital role of Global Influencer Manager to oversee the owned and earned strategy for the brand. This role will report to the Global Head of Social, Content & Influencers and will build the awareness of the brand through accelerating our influencer strategy across key markets UK, North America and International.

 

Responsibilities & Duties:


  • Develop innovative, effective influencer strategies to build online and offline engagement and awareness globally with the Head of Social & Influencers
  • Responsible for executing the multi-layered Global & UK Influencer strategy
  • Grow our network of influencers (across all tiers and relevant niches) to build authentic brand advocacy, relevance and credibility
  • Ensure all plans and activity ladder up to brand objectives: increasing brand awareness, engagement, consideration, and conversion
  • Ensure local teams influencer plans are aligned to Global Marketing plans and adapted for local market trends
  • Act as a brand ambassador for the Influencer and Brand team both internally and externally, maintaining and developing strong relationships daily
  • Oversee the ongoing communications with influencers, from our tools to our DM’s
  • Grow our UK influencer community: recruiting mega creators (5M+) through to micro creators (2k+), that align with REN Clean Skincare’s brand values and can articulate our story of clean living, sustainability and inclusion
  • Ownership of Global Influencer seeding operation, bringing creativity to mailer box design and organisation to curating target lists
  • Affiliates: optimizing activity and increasing sales from influencers for DTC
  • Tools: utilize inhouse tools to streamline workload and to track/manage a database of influencers
  • Ensure REN Clean Skincare is ahead of the curve by building deeper long-term relationships and hosting in-person/digital meetings with influencers each week
  • Actively supporting our retailers with influencer mailers and opportunities
  • Competent using all social platforms (IG, TikTok, YouTube) and understand how influencers can drive results through each platform
  • Reporting & Optimizing: Analyze, measure, and report on all influencer activities during and after all earned & paid engagements to evaluate the value and optimize for future initiatives (EMV, reach, engagement, sales)
  • Managing the influencer budget effectively
  • Social media support: curating top influencer content for social


What we are looking for:


  • Experience within influencer marketing, with proven ability to build, execute, and scale influencer campaigns that have significant impact
  • Existing relationships within the influencer and creator space
  • Proven experience in driving sales through influencers
  • Experience in end-to-end event production
  • Loves to build and maintain relationships with influencers
  • Analytics: ability to create learnings from data to improve performance
  • Ability to work in a fast-paced environment with various stakeholders
  • Extreme attention to detail with relentlessly high standards
  • We run like a start up so no two days are the same! We’re looking for someone with an innate willingness to roll up your sleeves and get the job done
  • Passion for skincare, beauty and sustainability is desirable


What we offer:


  • Flexible working culture to fit around your lifestyle.
  • Generous staff discount across our brands!
  • 25 days holiday, plus bank holidays.
  • Summer Fridays – Early finish!
  • Competitive salary & discretionary annual bonus.
  • Vitality Private Healthcare Insurance.
  • Cycle to Work scheme.

 


As an equal opportunities’ employer, Unilever Prestige Hub Brands/REN/Murad/Kate Somerville/Living Proof is committed to the equal treatment of all current and prospective employees regardless of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership. We aspire to have a diverse workforce because, in our view, diversity enables better business outcomes. We also believe that a more inclusive workplace, where people of different backgrounds work together, ensures better outcomes for all staff. From application to interview, we place inclusion at the heart of all we do. In particular, we strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join Unilever Prestige Hub Brands/REN/Murad/Kate Somerville/Living Proof.

Thank You

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  • Location
    London, London, City of
  • Department
    Marketing
  • Employment Type
    Full-Time
  • Minimum Experience
    Manager/Supervisor